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The Group10 approach, based on empowerment and accountability, encourages a culture of continuous improvement and excellence in performance. The results are evident in market share premiums, industry-leading investment returns and guest satisfaction rankings in the top 25 percent of leading brand hotels across the nation.

PROCESSES & SERVICES
Our balanced scorecard process tracks, measures and guides consistent performance results in key areas that drive long-term success and maximum long-term value enhancement:
•Guest satisfaction
•Associate retention
•Market share
•Profit engineering

ORGANIZATION/FIELD SUPPORT
We have invested heavily in a substantial, multi-layered organizational structure and field support system that provides the resources and hands-on, in-depth expertise from disciplined experts in all areas critical to hospitality management:
•Sales and marketing
•Revenue management
•Food and beverage
•Operations
•Maintenance and engineering
•Systems
•Telecommunications


TRAINING & DEVELOPMENT
Our people are our greatest asset. We attract and retain the finest talent in the industry, and provide ongoing training and development opportunities that have resulted in turnover statistics at half the industry average, and an internal promotion rate exceeding 60%.
•WLS in-house corporate learning center
•Only franchise company approved to conduct Marriott’s
select service and extended stay Connect U training
•Leadership development program
•Individual development training


ASSET MANAGEMENT
Day-to-day operations and managing a hotel with the bottom line in sight are full-time jobs that often leaves little room for in-depth analysis to identify the larger, more strategic opportunities. Our asset management focus goes far beyond today or next month’s financial statement, with ongoing strategic benchmarking and asset planning that allow us to continually gauge performance against the top industry leaders.
We measure key indicators and thresholds in such areas as:
•Operations performance
•Purchasing
•Insurance
•Contracts and leases


In addition, our asset management focus provides:
•Long-range capital planning advice in managing capital
investments to make the most productive use of invested dollars
•Effective preventive maintenance and capital renovation programs
to protect and extend the life and value of every asset we manage


COMMUNICATION TOOLS & RESOURCES
Integrated back-office capabilities, detailed reporting and flexible communication tools provide timely information to meet each owner’s unique needs. Reporting and tools include:
•Daily results
•In-depth financial statements
•Consolidated portfolio-wide results across brands
•Web-based reporting tools
•Annual and long-term capital planning

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